Sunday, July 18, 2010

Dear AutoMercado

Why do I miss you so? Let me count the ways...
  • because I know all the faces of your employees and they know me, because sometimes I give them rides to work when they are hitch hiking.
  • because although your things are twice the price, your small selection, cleanliness, and simpleness make shopping effortless.
  • because when I have to put $20 of groceries back at the end because I ran out of cash, I'm not embarrassed because you live the 'pura vida.'
  • because you have no 'holiday' or 'seasonal' isle. Those are just code for, "we always have something you think you HAVE to have, even though you don't, and you'll buy it anyway, because that was commercialism is all about, convincing the consumer that their life will be better if they make the purchase and add the item to their ever growing pile of other holiday and seasonal items....
I love you Auto! You make living in Costa great!

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